Brand creation The Cutting Room

The Cutting Room is a start-up Hair Salon based in East Sussex. They partnered with us to develop a brand/identity for their brand new salon. The vision they had was to produce a brand that reflected its rural surrounding yet portrayed a modern and welcoming feel for every client visiting the salon or interacting with the brand.
We worked through many concepts, developing on a few and then turned to target audience review to make sure the end product was something that resonated with the intended audience. By working closely with our client we took them on the creative process with us and delivered a brand/identity we all believed in.

We like to work in nuggets of meaning to the brands we create, this one is no exception. The Cutting Room founder has PL in her initials, can the eagle-eyed of you spot the homage?