Web design pricing in London varies widely because a simple credibility site, an ecommerce shop, a growth platform and a custom app build are four completely different scopes.
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The main variables are page count, whether copy is included, visual complexity, ecommerce requirements, animation, integrations, SEO architecture and post-launch support. A five-page brochure site has different costs from a twenty-page platform with a blog, booking system and custom components.
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A Starter Website (from £1,000) suits focused service businesses with a clear offer. An Online Shop (from £1,000) covers ecommerce with product pages and checkout. A Growth Website (from £2,500) adds more pages, copy strategy and SEO structure. A Custom Build (from £5,000) is for bespoke apps, platforms and high-complexity sites.
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Agencies building in Next.js typically charge more than WordPress template builders, but you get faster load times, better Core Web Vitals scores, lower hosting costs and a codebase that does not become technical debt after 18 months.
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A headline price only matters once you know what sits inside it. At Goggle Studio every build includes a bespoke Next.js site deployed to Cloudflare Pages, a PageSpeed target of 100, optimised Core Web Vitals, mobile-first responsive design and two weeks of post-launch support. There are no WordPress licence fees, premium theme costs or plugin subscriptions stacking up later. A Starter site from £1,000 covers a focused service business; a Growth site from £2,500 adds pages, copy strategy and SEO structure. When you compare London quotes, check what each tier actually delivers, because a cheap template build often hides recurring costs that a clean bespoke codebase avoids entirely.
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The build price is only part of the picture; what a site costs to run matters just as much. Because we deploy to Cloudflare Pages, hosting is fast and inexpensive, with none of the managed-WordPress fees template sites carry. Every project includes two weeks of post-launch support, and our care plans start from £150 per month for clients who want ongoing updates, content changes and monitoring. Crucially, a bespoke Next.js codebase does not rot into technical debt the way a plugin-heavy WordPress site does after 18 months, so you avoid the costly rebuild many London businesses face. Budgeting for a website means weighing both the build and the running cost over its full life.
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Websites from £1,000. Built in London.
Related services
These service pages connect this guide to the specific scope that fits your business.