London web design
Website redesigns for London businesses that have outgrown their current site.
We audit what is holding the current site back and rebuild around today's buyers — cleaner hierarchy, stronger proof, faster UX.
Review our current websiteWhat's included
Warning signs your website is holding you back
Your website is losing you business if: it takes more than two seconds to load on a phone, the mobile layout requires pinching and zooming, the homepage doesn't make your service immediately obvious, there are no real client testimonials or credentials visible above the fold, or your Google PageSpeed score is below 70. Any one of these is a problem. Most businesses that come to us for a redesign have all five.
Audit first, build second
We don't start a redesign by opening Figma. We start by understanding what your current site does, what it doesn't do, and why. That means reviewing Analytics data if you have it, running a competitor review, auditing the existing SEO structure, and identifying your biggest conversion failures. The audit becomes the brief. That way the new site fixes real problems rather than just looking different.
Migrating off WordPress without losing rankings
Most redesigns we take on involve moving away from a slow WordPress install. The risk is not the design, it is the migration. We map every existing URL, preserve the ones with ranking and backlinks, and 301 redirect anything that must change. Page titles, meta descriptions and heading structure are carried across deliberately rather than rebuilt from scratch. We rebuild the site as bespoke Next.js 15 on Cloudflare Pages, which typically takes a sub-70 PageSpeed score to a 100. Once live, we monitor Search Console for crawl errors and indexing drops through the two-week post-launch support window, so any migration issue is caught and fixed early rather than weeks later.
Redesign turnaround and what slows it down
A focused redesign usually takes two to four weeks; larger multi-page or ecommerce rebuilds run three to five weeks. The build itself is rarely the bottleneck. What slows a redesign down is content: outdated copy, missing photography, or unclear decisions on what stays and what goes. We reduce that friction by auditing your existing content first and telling you exactly what needs rewriting, replacing or removing before design begins. If you can supply final copy and imagery on time, most established London businesses are live on the new site inside a month, with their current site staying online untouched until the day we switch over.
“Goggle Studio built our new site in under 3 weeks. Enquiry volume went up noticeably from the first month — the design is exactly right for our clients. Wouldn't go anywhere else.”
James T.
Trade Services, East London
From our blog
When Is the Right Time for a Website Redesign in London?
Most London businesses wait too long to redesign their website — often until the site is embarrassingly outdated rather than when the data first shows it is costing them leads. The right time to redesign is earlier than it feels.
Common questions
Frequently asked
Will a redesign hurt my Google rankings?+
Done correctly, a redesign improves rankings over time. The risk is in URL structure changes — if existing pages move to new URLs without proper 301 redirects, you lose accumulated link equity. We include a full redirect mapping and SEO migration plan with every redesign to protect what you've built.
Do you keep the current site live during the redesign?+
Yes. Your existing site stays live throughout the project. We build the new site on a staging domain and migrate only when the new build is signed off and tested. There's no downtime for your visitors.
Can you keep my domain and existing email?+
Yes — domain and email are completely independent of the website build. We work with your domain registrar to update the DNS to point to the new site. Your email setup is unaffected.
How long does a website redesign take?+
A focused redesign (homepage and three to five service pages) typically takes two to three weeks. A full multi-page rebrand with new copy takes four to six weeks. We'll give you a specific timeline in the project scope based on your current site size and goals.
Do you migrate the content from the old site?+
Yes — we include a content audit and migration plan. Existing content that's worth keeping is restructured, improved and carried forward. Pages that are duplicating or diluting your SEO are consolidated. We handle the technical migration; you review and approve the content changes.
We are on WordPress. Will you rebuild it on WordPress too?+
No. We do not use WordPress or templates. We rebuild as a bespoke Next.js 15 site deployed to Cloudflare Pages, which removes plugin maintenance, security patching and licence fees while delivering a PageSpeed 100 build. We migrate your content and preserve your rankings with a full 301 redirect plan, so you keep what you have built without the ongoing WordPress overhead.
How much does a website redesign cost in London?+
Focused redesigns start from £1,000. A larger redesign with multiple service pages, full SEO content structure and custom motion sits in the Growth tier from £2,500. Ecommerce rebuilds also start from £1,000. We agree a fixed price against an audit-led scope before any design work begins, so there are no surprises mid-project.
How long does it take to build?+
Most projects take 2–4 weeks from briefing to launch. More complex builds with custom functionality typically take 4–6 weeks.
Will the site rank on Google?+
Yes. Every site we build ships with technical SEO, semantic HTML structure, Core Web Vitals optimisation, and schema markup. We also offer SEO service pages tailored to your sector.
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Best for
Best for established businesses whose website no longer reflects their quality.
Review our current website