London web design
A solar installer website that ranks for London solar enquiries and converts homeowners from interest to booked survey before competitors quote.
We build solar panel installer websites that display your MCS certification prominently, explain your installation process and savings projections clearly and rank for the searches London homeowners make when comparing solar quotes.
Get a solar websiteWhat's included
Why London homeowners research solar installers for weeks before requesting a survey
Solar panel installation is a significant home investment — typical residential installations in London range from £5,000 to £15,000 depending on system size and whether battery storage is included. Homeowners will research multiple installers over several weeks, comparing MCS certification, brand partnerships, savings projections and review volume before booking a roof survey. The solar installer website that provides the most compelling combination of credential evidence, savings data and process clarity wins the survey booking — even before any sales conversation begins.
The savings data and brand pages that convert London solar enquiries
London homeowners evaluating solar have two primary concerns: will my roof work, and how much will I save? A solar website needs to address both directly. An indicative savings calculator that factors in roof orientation, panel count and local irradiation gives prospective clients a personalised projection without a site visit. Brand pages for the panel and inverter manufacturers you install (SunPower, LG, SolarEdge, Enphase) demonstrate product quality knowledge and attract brand-specific searches from informed homeowners.
Battery storage and EV charger pages that grow average order value
London solar enquiries rarely stop at panels. Homeowners increasingly ask about battery storage to use more of what they generate, and EV charger installation to charge from their own roof. Each is a distinct, high-value search and a chance to grow the average job size. We build dedicated battery storage and EV charger pages explaining how storage extends self-consumption, how a home battery pairs with a Smart Export Guarantee tariff, and how solar plus an EV charger reduces charging costs. These pages target 'home battery storage London' and 'solar EV charger London', capturing informed buyers and nudging single-product enquiries towards a fuller, more profitable installation.
Finance and SEG payback content that closes the homeowner decision
The gap between an interested homeowner and a booked survey is usually the money question: what it costs, how long the payback is, and whether finance is available. A solar site that explains indicative payback periods, how Smart Export Guarantee payments offset the bill and any finance options you offer removes the last objection before the survey. We build a clear payback and finance section that turns vague interest into commitment, alongside the savings calculator. Because the booking flow sits on a bespoke Next.js 15 site scoring 100 on PageSpeed, the homeowner moves from reading the payback figure to confirming a survey slot in seconds, while the decision is warm.
Client reviews
“Goggle Studio built our new site in under 3 weeks. Enquiry volume went up noticeably from the first month — the design is exactly right for our clients.”
James T.
Trade Services, East London
“Very fast, very clean, and structured around how our customers actually search. Delivered exactly what we discussed, on time.”
Priya K.
Founder, South London
From our blog
Web Design for Solar Panel Installers in London: Win Residential and Commercial Installations From Google
Solar energy is one of London's fastest-growing home improvement categories — driven by rising energy costs, SEG export tariffs and a generation of homeowners who want to reduce their bills and carbon footprint. The solar installer market is competitive but the websites serving it are overwhelmingly poor. A well-built site can dominate local search in months.
Serving All London Boroughs
Common questions
Frequently asked
What MCS certification information should appear on a solar installer's website?+
Your MCS installer number, your MCS certificate verification link, RECC (Renewable Energy Consumer Code) membership number, and any manufacturer-specific certification for the brands you install. MCS certification is legally required for solar installations that qualify for SEG (Smart Export Guarantee) tariffs — making it the most important credential for London homeowners to see.
How do solar installers rank on Google for London residential enquiries?+
Combination of generic 'solar panels London' content and borough-specific pages targeting your operating areas. Battery storage pages targeting 'home battery storage London' and 'solar battery installation London' capture a growing search category. SEG tariff explanation pages attract homeowners researching export payments. We build all of these as standard for solar installer websites.
Should solar websites include a savings calculator?+
Yes — an indicative savings calculator that shows projected annual generation and savings based on property size and roof orientation is one of the highest-impact conversion tools for solar websites. Homeowners who have used a calculator to see a personalised projection convert from enquiry to booked survey at significantly higher rates than those who only read generic savings claims.
How do solar companies handle 'will my roof work?' objections on their website?+
A roof suitability guide explaining the ideal south-facing pitch angle, minimum unshaded roof area, structural requirements and typical London roof types that work well pre-qualifies leads and builds confidence in homeowners who have already considered these questions. Combined with a free roof assessment offer, this content converts research-stage visitors into booked survey appointments.
Can the savings calculator and survey booking work on the same page?+
Yes. We build the calculator and the survey booking flow so a homeowner sees a personalised projection, then books a roof survey immediately below it while motivated. Keeping both on one fast-loading page captures the enquiry at peak interest. The site is bespoke Next.js 15 on Cloudflare Pages scoring 100 on PageSpeed, so the calculator responds instantly even on mobile.
How much does a solar installer website cost and how long does it take?+
A Growth website starts from £2,500, which suits most installers needing MCS display, a savings calculator, survey booking and borough SEO; a custom build starts from £5,000. Most builds complete in 2 to 4 weeks, larger ones in 3 to 5 weeks. Every site includes 2 weeks of post-launch support, with care plans from £150 per month.
How long does it take to build?+
Most projects take 2–4 weeks from briefing to launch. More complex builds with custom functionality typically take 4–6 weeks.
Will the site rank on Google?+
Yes. Every site we build ships with technical SEO, semantic HTML structure, Core Web Vitals optimisation, and schema markup. We also offer SEO service pages tailored to your sector.
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Best for
Best for London MCS-certified solar panel installers wanting to win direct residential and commercial enquiries from Google rather than paying per-lead fees to Which? Trusted Traders and solar comparison platforms.