London web design
Transparent London web design pricing — four tiers from £1,000 to £5,000+.
We publish our four pricing tiers so you can match your budget to the right scope before the first conversation.
See full pricingIndustries served
47+
London clients
4.9★
Average rating
£1,000
Starting from
2–4 wks
Typical turnaround
What's included
Every build
covers
Why London agency pricing varies so much
London web design agencies charge anywhere from £500 to £50,000 for a website. At the low end you get a theme installation with your logo swapped in — the same layout thousands of other businesses use, with no strategic input. At the high end you're paying for large teams, account managers and office overheads. Goggle Studio sits in the middle: senior designer and developer on every project, bespoke work from brief to launch, priced so London SMEs can afford to compete properly.
What you get at each price point
The Starter tier (from £1,000) covers up to five pages, bespoke design, mobile-optimised development and Google Analytics setup. The Growth tier (from £2,500) adds multiple service pages, full SEO content structure, custom motion and a conversion-focused architecture. Custom builds (from £5,000) cover applications, ecommerce platforms or large multi-page sites with unique functionality. All tiers include a fixed-price agreement, two rounds of revisions and a two-week post-launch support period.
The true cost of a cheap template website
A £300 template site rarely stays cheap. The hidden costs surface later: monthly theme and plugin licences, a developer to patch security holes, and slow load times that quietly suppress your Google ranking. Many London businesses pay us to rebuild a templated site within eighteen months because it could not scale or convert. Our builds use bespoke Next.js 15 deployed to Cloudflare Pages, so there are no recurring licence fees and no WordPress maintenance treadmill. You pay once for the build, and the only ongoing cost is an optional care plan from £150 a month. Spending a little more upfront usually works out cheaper across the first two years.
How specialist projects are priced
Beyond websites, we quote four specialist builds against fixed scopes. An ecommerce store starts from £1,000, covering product catalogue, secure checkout and payment integration. A React Native mobile app for iOS and Android starts from £5,000. A Laravel application for custom back-office tooling or membership systems starts from £3,000. An AI calling agent that answers and qualifies enquiries runs from £500 a month. Each is scoped in the discovery call, where we map your requirements to the right tier before quoting. You receive a fixed price in writing, so a £5,000 app build stays £5,000 unless you change the brief mid-project.
Client reviews
“Goggle Studio built our new site in under 3 weeks. Enquiry volume went up noticeably from the first month — the design is exactly right for our clients.”
James T.
Trade Services, East London
“The team understood what our clients need to see before making contact. Clean, credible and built around conversion.”
Sarah M.
Professional Services, Islington
“Very fast, very clean, and structured around how our customers actually search. Delivered exactly what we discussed, on time.”
Priya K.
Founder, South London
From our blog
How Much Does Web Design Cost in London?
Web design pricing in London varies widely because a simple credibility site, an ecommerce shop, a growth platform and a custom app build are four completely different scopes.
Common questions
Frequently asked
Why do some agencies charge £10,000+ for a website?+
Larger agencies price in account management layers, pitch teams, project managers and office overheads. The actual design and development work may be similar to a smaller agency — you're paying for the structure around it. At Goggle Studio, you work directly with the senior designer and developer on your project, which keeps costs down without reducing quality.
Do you offer payment plans?+
Yes. Most projects split into a 50% deposit at project kick-off and 50% on completion. For larger projects (£2,500+), we can split across three milestones: brief approval, design sign-off, and launch. Payment plans are agreed in writing before work begins.
What's not included in the price?+
Domain registration (typically £10–15/year), third-party tool subscriptions (e.g. a CMS, email marketing platform or booking software) and stock photography licensing are not included. We'll flag every third-party cost during scoping so there are no surprises.
How does your fixed-price quoting work?+
We scope the project in writing before any design work begins — the number of pages, features, rounds of revisions and delivery timeline. That scope becomes a fixed price. If you want to add pages or features mid-project, we quote the addition separately. We don't charge by the hour, so you always know what you're spending.
Is a £1,000 website really enough for a London small business?+
For most service businesses, yes. The Starter tier from £1,000 covers up to five bespoke pages, mobile-optimised development, a PageSpeed 100 build and Google Analytics setup. That is enough to rank locally and convert enquiries. You move up to the Growth tier from £2,500 when you need multiple service pages, deeper SEO content structure and custom motion.
Why is there no monthly fee to keep my website online?+
Because we build on Next.js 15 deployed to Cloudflare Pages, there is no WordPress, no theme licence and no plugin subscriptions to renew. Hosting on Cloudflare is extremely low cost. The only optional ongoing cost is a care plan from £150 a month for updates and changes. Domain registration, around £10 to £15 a year, is separate.
How long does it take to build?+
Most projects take 2–4 weeks from briefing to launch. More complex builds with custom functionality typically take 4–6 weeks.
Will the site rank on Google?+
Yes. Every site we build ships with technical SEO, semantic HTML structure, Core Web Vitals optimisation, and schema markup. We also offer SEO service pages tailored to your sector.
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Best for businesses that want to understand cost before booking a call.