Most redesigns take longer than expected because scope creep, approval delays and content not being ready are the real bottlenecks, not the design or development.
01
A focused Starter Website takes 10–14 days from approved brief to live. A Growth Website or ecommerce build typically runs 4–6 weeks. A Custom Platform or complex application is 8–16 weeks depending on scope. These assume content is ready at briefing stage.
02
The most common delays are: waiting for client copy and images, internal approval chains with multiple stakeholders, scope additions after the brief is signed and revision rounds that reopen already-approved sections. A clear brief and a single decision-maker on the client side cuts delivery time significantly.
03
We use a fixed-scope brief, a single point of contact, content submission deadlines and a staged review process where each section is signed off before moving to the next. This prevents the backtracking that doubles project timelines.
04
The fastest way to wreck a redesign is to launch a beautiful new site that quietly loses half your search traffic. Before we touch the design, we crawl the existing site, map every ranking URL and set up 301 redirects so old addresses point to their new equivalents. We preserve page titles and heading structure on pages that already rank, keep the content that earns traffic and check Search Console for the queries you cannot afford to lose. This work happens in parallel with design, so it adds nothing to the timeline, but skipping it can cost months of recovery. A redesign should grow your rankings, not gamble with them.
05
The single biggest factor in hitting your launch date is how prepared you are at briefing. Have your logo and brand assets in usable formats, your written copy or at least a clear outline, the photography you want to feature and a list of every page the new site must include. Decide who the one approver is on your side, and block out time for their reviews. We provide a content checklist at kick-off so nothing is forgotten. Clients who arrive with these in hand routinely launch inside our 2 to 4 week window; those still writing copy after the build starts are the ones whose projects drift. Preparation, not development speed, sets the pace.
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Websites from £1,000. Built in London.
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